Mahindra and Mahindra ,M&M has released its all new Sedan -The Mahindra Verito.
While M&M has gone all out to market the Verito as a new Sedan, it is very much evident that the Verito heavily is inspired by its older cousin Logan.
So why has Mahindra launched a new car now into the market and that too which looks almost the same as the Logan.? There are some good changes which come with the Verito ..
While retaining the strengths of the old logan, such as the power packed solid 1.5 Cdi and 1.4 MPFi engines and all the luxurious features , the Verito appeals to the heart because of its very competitive pricing.
The older Logan was definitely a tad bit costlier for its range and it clearly lost out on the private segment because other cars such as the Fiesta and Swift Dzire were preferred because of their lower prices. But with the launch of Verito, many other car competitors will face a stiff changeover.
Pricing. The ex showroom price of Verito is 5.62 (Diesel) and 4.82 Lakhs(Petrol ) ,which is very near to Swift Dzire and Ford Fiesta classic. Consumers will now have a great choice to choose because Verito offers great space, a good engine and a bigger bootspace compared to any of its competitors.
It will thus be very hard to resist this lesser priced sedan which offers the qualities of Logan along with improved looks and features..
So whats new with the Verito and how is it different from Logan?
1)Verito scores on its looks because of its stylish edges .With sporty exteriors and a Mahindra Emblem , the Verito defines its own image.
The stylish roof rails/sky racks for a Sedan is a new concept in India and serves well to improve the car’s looks.
2)Verito also sports a rear spoiler which redefines its back appearance to make it more sporty and distinctive.
3)The engine boasts of a low maintenance and high mileage USP.
4)Even the fog lamps are of a new design with renewed upholstery and pleasing interiors.
On the whole M&M has got its socks tight as it intends to take on its market share by releasing its new car. Verito could very well be the weapon in reckoning to capture the Indian Hearts.
It is going to be interesting to see how the Verito fares within the already established overcrowded market of sedans-such as the Maruti Dzire, Ford Fiesta, Tata Manza, Indigo and Toyota Etios.