With the FIFA 2011 football world cup that began on June 11-2010, there is a frenzy of sponsorships that have come in from huge automotive groups. The following are some of the details
Hyundai-KIA motors, the auto giant from Korea has ended up being the official sponsor for the FIFA 2010 world cup. This group is famous for sponsoring sports tournaments including the Australian open, Wimbledon and other world famous popular games. The group has already booked its role for maintaining its sponsorship till 2014 World cup. The Hyundai-Kia Group has also bagged official sponsorship for other major European football tournaments for the next few years. This would translate into a massive marketing campaign for the KIA motors group.
With almost all the transportation needs managed by the Hyundai-Kia group for the World cup 2010, it remains to be seen as to how the company becomes a common synonym to sports sponsorships. KIA and Hyundai are sister companies that have a huge presence in the Asian countries. There are 5 other official sponsors for the FIFA world cup .